FULL SCOPE MARKETING
Google Ads
Paid Search Should Be Easy. But It isn’t.
As an effective way to get customers in the door of your site, managing Google Ads should be simple. Sadly, that’s not the case. But Full Scope Marketing’s team has been making Google work in our client’s favor since the dawn of paid search ads.
Swadley’s
Bar-B-Q
Last 30 Days Compared to Prior Agency
16,178
Impressions
(Up 626%)
5,981
Clicks
(Up 840%)
172
Phone Calls
(Up 2270%)
$0.33
Cost per Click
(Down 62%)
37%
Click Thru Rate
Understanding Google Ads
The Method Behind the Madness
With traditional advertising, you pay to be in front of people – whether on an outdoor board, a TV commercial or a Facebook ad. We call these “impressions.”
Traditional impressions are worth your investment because they are great branding for your business. However, they should also drive an action: Making the call. Visiting the store. Purchasing the goods. But knowing when and if they do that job can be tricky.
Google Ads Are a Different Story
With Google Ads, you don’t pay for impressions. The impressions are free. Instead, you invest in buying clicks.
Money only comes out of your budget when a prospective customer clicks your ad, lands on your website, and gives you their full attention. You aren’t buying ad space – you’re buying actual interest from real customers.
The signage is free. Your budget is used to get customers through the door.
We’ll help you decide what it’s worth to get a customer into your site. The higher your bid, the better the chances, but you don’t want to spend your whole budget on a few leads. We’ll strike the right balance to get the right customers through the door – and into your site – at the right price to maximize your budget. Impressions are great, but actual clicks are more likely to return actual results.
Surgery Center of Oklahoma
Last 30 Days Compared to Prior Agency
13,704
Impressions
(Up 7,536%)
1,317
Clicks
(Up 13,652%)
58
Phone Calls
(Up 44%)
$1.05
Cost per Click
(Down 81%)
10%
Click Thru Rate
Retargeting
Stretching Your Message Beyond Search
Sometimes your prospects aren’t just searching. They’re on other pages, watching videos – doing their thing online. With Display and Google Ads, we can put your brand in front of your audience regardless of where they are.
Google Display Ads
Google Display Ads follow prospects who have demonstrated interest in your brand wherever they are on the web and display your message to them. We call this “retargeting.” Clicks still lead straight to your chosen landing page, and Full Scope Marketing can also help design ads specifically for this.
Masterpiece Smiles
Last 30 Days Compared to Prior Agency
23,442
Impressions
(Up 883%)
245
Clicks
(Up 2,442%)
35
Phone Calls
(Up 3,400%)
$5.62
Cost per Click
(Down 63%)
17%
Click Thru Rate
Experience Almost as Old as Google
Look. We know there are a lot of agencies making a lot of promises about digital marketing. Perhaps the most significant difference you’ll find at Full Scope Marketing is that we truly are here to partner with you.
We’re not interested in luring you into an expensive contract or trying to get rich off your ad budget – because that means you can’t succeed. And our success hinges on yours.
.png)
Full Pricing Transparency
What a Breath of Fresh Air!
Our pricing structure is simple. We take the monthly Google Ads budget and first deduct our management fee. The rest of your budget is spent 100% on bidding for clicks to get customers through the door of your site.
Full Scope Marketing’s Google Ads management starts at $2,000 monthly. We also charge a nominal, one-time fee for setting up accounts and initiating new campaigns.
